How are NBA teams using social media?

I wrote the following post as a guest blogger for mashable.com.

"It should come as no surprise that the entire sports world is reaching out to fans with social media tools. But just how engaged are these groups with the latest in communications technology? Because the National Basketball Association (NBA) is in the thick of its playoffs, we’ll use them as a guinea pig.

There are a handful of NBA teams that reach out to fans better than others. The 76ers, Cavaliers, Nets, and Suns all excel at using social media tools to provide fans with information, subscriber-only specials, engage in conversations, and most importantly, share snippets about their teams that followers can’t find on television, radio, in newspapers, or even on fan blogs."

Read the rest of this post at http://bit.ly/uUcQG